Carphone Warehouse "a year's free cinema" for broadband customers

Project: Carphone Warehouse “a Years’ Free Cinema” for broadband customers

Objective:

Carphone Warehouse wished to encourage customers to purchase their broadband via the company with a high value reward.

Mongoose Services:

Mongoose created a “Years’ Free Cinema” product which allowed Carphone Broadband customer’s to claim a free pair of cinema tickets each month during the first year of their contract.

Mongoose were responsible for:

  • Negotiating supply from Cineworld Cinemas
  • Legal copywriting services and compliance
  • Underwriting uncertain costs

The Result:

Another one of those campaigns where the client won’t share the results with us (which suggests it went well!)

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