Disney's Star Wars Launch

Project: Disney Resorts launch “Star Wars: Galaxy’s Edge” Resort

Objective:

Support the media launch of Star Wars: Galaxy’s Edge Resort in Florida with a Prize Draw designed to capture customer data.

Mongoose Services:

Mongoose were engaged by Disney to design and create a simple digital platform to capture entries gained through various media channels.

Mongoose furthermore ensured that the promotion complied with all promotional and data laws and administered the entire campaign.

The Result: 

The campaign enjoyed zero complaints and captured thousands of pieces of customer data.  Mongoose’s skills of persuasion were essential in assuring the prizewinner that they had indeed won a trip to the resort, something that took three phone calls and a personal visit to our offices in order to convince them we weren’t joking!

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