Lidl Movie Moments

Project: Lidl Movie Moments


Lidl’s objective was to increase basket spend, Mongoose were engaged to create a call to action from Lidl’s in-cinema marketing efforts and ensure that only those who fulfilled the promotional requirement were able to access the competition.

Mongoose Services:

Mongoose worked with Lidl and their systems agencies to develop a campaign which ensured that only those customers spending over the threshold amount were able to enter the prize draw.

Mongoose designed and built (and hosted) a digital platform utilising receipt-scanning OCR software to automate entry acceptance based on specified criteria. 

  • Mongoose were additionally responsible for
  • Cinema contracting and participation
  • All legal copywriting and approvals
  • Operating the independent prize draw
  • Mechanic and customer journey consultancy
  • All fulfilment and customer services
  • Post campaign analysis
  • Campaign management

The Result:

All KPI’s were achieved or exceeded.  Unprecedented customer positive response to the campaign.

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