Reckitt Benckiser multi-brand Campaign

Reckitt Benckiser cross-brand promotional campaign

Reckitt Benckiser challenged us to create a promotion encouraging customers to purchase across the range of Air Wick, Dettol, Vanish and Finish products in Tesco.

Designed and Executed by Mongoose

The campaign, which required the customer to purchase different brands in a single basket was delivered in partnership with VUE Cinemas in the UK and Omniplex in Ireland with Mongoose supplying partnership agreements, creative advice, digital delivery and risk management as well as overall campaign management and consumer services.

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